Catalyst Terms & Conditions

Armas Design LLC

Last updated: August 5, 2026

This Agreement is between Armas Design LLC (“Company,” “we,” “us”), a Georgia limited liability company, and you (“you,” “Member,” or “Participant”). It governs all Catalyst educational offerings: the Catalyst Academy membership, events (such as Paint Week and Paint Day), courses, cohort programs, and accelerators (such as Catalyst Studio), webinars, and related free or paid educational content (the “Programs”; materials provided through them, the “Content”).

Your use of michellearmas.com and purchases of artwork and physical products are governed by our separate Terms of Service, incorporated by reference. For the Programs — including any dispute about them — this Agreement controls over the Terms of Service, including Section 15 (Dispute Resolution) and its time limits.

You accept this Agreement by affirmative checkbox at registration or checkout; your acceptance (document version, date, and time) is recorded.

Changes. We may update this Agreement prospectively. Material changes will be communicated with reasonable advance notice by posting or email. Changes do not apply retroactively to already-paid periods, completed purchases, expressly promised legacy pricing, previously submitted member content, or disputes that arose before the change; changes to Section 15 apply only to disputes arising after the change.

1. Eligibility; Minors

You must be 18 or older to purchase a Program or create an account. A parent or legal guardian may allow a minor to observe Program content through the parent’s own supervised account; minors may not register accounts, post in community spaces, submit artwork for critique, appear on camera or audio in live sessions, or otherwise appear in recordings.

2. Accounts and Access

2.1 Personal use. Access is personal and non-transferable. Do not share, sell, or transfer credentials or allow others to use your account.

2.2 Security. Keep credentials confidential; you are responsible for activity under your account.

2.3 Service changes. We may modify, add, or retire individual classes, features, or resources. We will not materially reduce the core nature of a Program during a period you have already paid for without notice and, where we cannot substantially deliver what you paid for, the remedies in Section 9.4 apply.

2.4 Access duration. How long you have access is stated at checkout for each product. Defaults where not otherwise stated: memberships — while your subscription is active; events — through the replay window stated at registration; one-time courses — the access period stated at purchase or, if none is stated, twelve (12) months from purchase. If we retire a course, we will give at least thirty (30) days’ notice, and access continues through the longer of that notice period or the remainder of your access period. If we permanently retire a platform or product during a period you have paid for, Section 9.4 applies.

3. Payments and Billing

3.1 Pricing. Prices are as listed at registration or checkout. We may change pricing for future periods; changes to recurring membership pricing take effect no earlier than your next billing date and will be communicated in advance by email or posted notice, within any timing required by applicable law. Price changes do not apply to a legacy or founding rate that we expressly promised would remain in effect while the membership remains continuously active (Section 3.7).

3.2 Recurring billing. Memberships bill automatically (monthly or annually, per your selected plan) on your sign-up anniversary until you cancel. Recurring charges, their amount and frequency, and how to cancel are disclosed at checkout, where you give express consent; you will receive a confirmation you can retain, and renewal reminders where required by law.

3.3 Failed payments. We may retry failed charges and may suspend access until payment completes.

3.4 Chargebacks. Contact us before disputing a charge with your bank — most billing issues are resolved quickly. We may suspend access while a dispute on a valid charge is pending.

3.5 Taxes. Added where required.

3.6 Trials and discounts. Unless the offer states otherwise: free trials convert automatically to a paid membership at the disclosed rate at the end of the trial unless you cancel before the trial ends (trial terms, the post-trial price, and the conversion date are disclosed at signup, with any reminder notices required by law); discounts apply only for the stated period; promotional offers are one-time and may not be combined.

3.7 Legacy rates. Members enrolled at a legacy or founding rate keep that rate for as long as the membership remains continuously active. If it is canceled or lapses, re-enrollment is at then-current pricing.

3.8 Pauses. Where offered, billing and access are suspended for the pause period per the terms communicated. Pausing a legacy-rate membership per an offered pause option does not count as a lapse.

3.9 Gifts and complimentary access. (a) Paid gift memberships: the purchaser designates one recipient; once activated, the membership is personal to the recipient and governed by this Agreement, and is not revocable at our discretion except for the recipient’s breach. (b) Complimentary or guest access we provide at no charge may be modified or withdrawn at our discretion and has no cash value. (c) Promotional or scholarship access is governed by its stated duration and conditions.

4. Cancellation and Refunds

4.1 Cancel anytime. You may cancel your membership at any time. Cancellation is effective when you submit it — we timestamp it on receipt — and stops all future renewals.

4.2 Monthly memberships. Your access ends on cancellation, and we refund the unused portion of the current monthly billing period on a pro-rata basis, to the original payment method within a reasonable period.

4.3 Annual memberships. Annual membership fees are non-refundable once charged, except as required by law. Cancellation stops renewal at the next billing date, and your access continues through the end of the paid annual term.

4.4 How to cancel. Cancel through your account inside the Catalyst member hub, or by emailing legal@michellearmas.com. If a renewal processes after you submitted a timely cancellation, we will refund that renewal charge in full.

4.5 Events, courses, and programs. Fees for events (such as Paint Week and Paint Day), one-time courses, and cohort programs are non-refundable once purchased, except as provided in Section 9.4 (where we cancel or materially change a Program) or as required by law. There are no change-of-mind refunds for these purchases.

4.6 EU/UK consumer withdrawal rights. If you are in a jurisdiction with statutory withdrawal (cooling-off) rights: (a) for digital content supplied immediately (such as on-demand videos and downloads), you expressly consent at purchase to immediate supply and acknowledge that you thereby lose the withdrawal right, and we provide confirmation of that consent, to the extent the law permits; (b) for ongoing services (such as memberships, cohorts, and live teaching), if you withdraw within the statutory period you owe a proportionate amount for services supplied up to your withdrawal, and the withdrawal right ends once the service has been fully performed with your prior express consent and acknowledgment. Where the law does not permit waiver, your statutory rights are unaffected.

5. Intellectual Property and Your License

5.1 Ownership. All Content — videos, live-class recordings, tutorials, downloads, worksheets, frameworks, course structures, and associated marks — is the property of the Company and/or Michelle Armas, as applicable, or their licensors, protected by intellectual-property law. You acquire no ownership by participating.

5.2 Your license. You receive a limited, non-exclusive, non-transferable, revocable license to use the Content for your own personal learning and personal creative practice while your access is active. Your paintings are yours, and nothing here prevents you from selling artwork you create (Section 6.1). Nothing in this Agreement restricts your use of general art techniques, methods, composition principles, or ideas — those aren’t ownable, and learning them is the point.

5.3 License restrictions. You may not:

• copy, reproduce, distribute, publicly display, publish, sell, or sublicense any Content;
• record, screen-capture, download, or re-stream classes or videos, or circumvent technical measures that restrict downloading or access (materials expressly provided as downloads — PDFs, worksheets — may be downloaded for personal use; video content is never downloadable);
• share Content with non-members, including via group chats, file-sharing, or social media;
• reproduce, repackage, or adapt the Content — including videos, worksheets, slides, written lessons, demonstrations, frameworks, or any substantial part of the curriculum’s structure or materials — to create, market, or deliver your own course, membership, workshop, tutorial series, or other instructional offering, free or paid;
• use any Content to train, fine-tune, or develop any artificial intelligence or machine learning model, or input Content into AI tools to reproduce or imitate it;
• remove copyright or proprietary notices.

5.4 Copying and passing off. You may not: copy or closely reproduce identifiable Michelle Armas artworks for sale or display as your own; market or sell artwork in a way that presents it as by, endorsed by, or affiliated with Michelle Armas or the Company; or use Michelle’s name, marks, or images of her artwork to sell your own work. Developing your own artistic voice — including work influenced by what you learn in the Programs — is always permitted and is the entire point.

5.5 Enforcement. Violation of this Section 5, Section 6.5, or Section 7 is a material breach. For serious violations — including harassment, deliberate infringement or redistribution of Content, credential sharing, or repackaging Content into a competing offering — we may terminate access immediately, without refund. For remediable, non-egregious violations, we will ordinarily give notice and a reasonable opportunity to cure before terminating. Other remedies at law are preserved.

6. Your Content and Recordings

6.1 Your artwork is yours. You retain full ownership of, and all rights in, artwork you create — including work made in classes or submitted for critique.

6.2 Replay license (default — inside the Programs). Live classes, critiques, and community sessions may be recorded and kept available within the Programs — class replays, critique libraries, and member community spaces — for members. By submitting artwork for critique, appearing on camera or audio, or participating in chat in a live session, you grant the Company a non-exclusive, worldwide, royalty-free license to use, reproduce, and display that artwork and your name, likeness, voice, and contributions as contained in, and as reasonably necessary to present, the session, critique, or community contribution in which you participated and its corresponding replay — including presenting that critique within the Programs’ member-only critique library — for as long as the recording remains part of the Program library. This replay license survives cancellation or termination so that class recordings remain intact for the member community. Because class recordings are shared works involving many participants, your consent to appear in a completed recording is irrevocable: neither cancellation of your membership nor a later request obligates us to edit, remove, or take down completed recordings or your participation in them. If you prefer not to appear in recordings, keep your camera and microphone off during live sessions — you can fully participate in every class without appearing on screen.

6.3 Public and promotional use (separate permission). We will use your identifiable artwork, critique, name, image, voice, or story in public or promotional materials — including newsletters, public webinars, lead magnets, social media, testimonials, or advertising — only with your permission. You can grant standing permission via the optional media-release consent at signup or in your account settings, or per-instance when we ask. Any release is presented separately from (never bundled into) acceptance of this Agreement, is unchecked by default, and will specify the media covered (for example, newsletters, public webinars, lead magnets, organic social media, sales pages, advertising), the content covered (artwork, name, image, voice, critique excerpts, written statements), and whether excerpting, editing, captions, and name attribution are permitted. We record the release version, date, time, and account, and you may withdraw it prospectively at any time — withdrawal does not require recall of materials already published, but we will stop new uses and make reasonable efforts to remove withdrawn material from channels we control.

6.4 Removal requests. We are not obligated to edit, remove, or take down completed class or critique recordings, or your participation in them (Section 6.2). As a courtesy, and solely at our discretion, we may blur, trim, or annotate a specific segment, or remove a standalone community post, where technically practical — requests may be sent to legal@michellearmas.com. Nothing in this section limits rights you may have under non-waivable local law.

6.5 Your responsibility. You represent that your contributions and critique submissions are your own, lawful, and non-infringing, and that identifiable people in them have consented.

7. Community Standards

Treat other participants, instructors, and Company representatives with kindness and respect. No harassment, hate speech, spam, self-promotion, or solicitation in community spaces. Respect other members’ privacy — do not share their personal information, artwork, or critique sessions outside the community without their consent. We may remove content and suspend or terminate access for violations.

8. Events (Paint Week, Paint Day, and Similar)

8.1 What they are. Events are stand-alone paid or free experiences offered periodically. Event participation is not a membership and does not include the membership hub, community, or ongoing classes.

8.2 Format and replays. Events may be live, pre-recorded, or both. Replays, where offered, are available only for the window stated at registration and are not downloadable; access ends when the window closes unless you join a Program that includes the content.

8.3 Your attendance. Event fees are not refunded for your failure to attend live sessions or watch replays within the stated window.

8.4 Materials. Art materials are at your discretion and expense. A suggested supply list may be provided; substitutions may be used unless a material is identified as required — you are responsible for checking the compatibility and safety of any substitute.

9. Courses, Cohorts, and Program Delivery

9.1 Program-specific terms. Cohort courses, accelerators, coaching, and similar features run on the schedules and inclusions described at registration, which are incorporated into this Agreement.

9.2 No earnings or outcome guarantees. Content addressing selling art, pricing, licensing, or building a creative business is educational only. We do not guarantee income, sales, gallery representation, licensing deals, or any outcome. Testimonials and member stories reflect individual experiences and are not promises of your results.

9.3 Not professional advice. Program content is not legal, tax, accounting, or financial advice.

9.4 If we cancel or materially change. If we cancel an event or cohort, materially change its dates, teacher, or scope, convert a promoted live experience to recorded-only, or cannot deliver because of illness or technical failure, we will offer a rescheduled session or replacement access where reasonably practical, and for a genuinely material change or a cancellation you may instead choose a credit or a refund of the fee paid for the undelivered portion. This is in addition to any non-waivable statutory rights.

9.5 In-person events. Any in-person workshop or event is governed by event-specific registration terms and, where appropriate, a separate liability and media release provided at registration.

10. Health and Safety

Programs may involve art supplies (paints, solvents, resins, aerosols, tools) that can be hazardous if misused. You are responsible for following manufacturer instructions and safety guidance, using appropriate protective equipment, and ensuring ventilation; consult product labels and safety data sheets. To the fullest extent permitted by law, the Company is not liable for injury, illness, or damage resulting from your use or misuse of art materials — except that nothing in this section excuses the Company’s own gross negligence or willful misconduct or limits liability that cannot lawfully be disclaimed.

11. Termination

11.1 By us. We may suspend or terminate access for material breach of this Agreement — including Sections 5, 6.5, and 7 — under the enforcement framework in Section 5.5: immediately and without refund for serious violations, and ordinarily with notice and an opportunity to cure for remediable ones.

11.2 Effect. On termination or expiration: access to Content ends (videos, replays, live events, platform, and community spaces), and you will be removed from Program community groups. You may keep materials you legitimately downloaded (PDFs and worksheets) for your continued personal use; all Section 5 restrictions on sharing, republishing, and commercial or instructional use continue to apply to them. You must delete any Content obtained in violation of Section 5.3 (such as captured video). Sections 5, 6, 9.2, and 12–15 survive.

12. Disclaimers

The Programs are provided “as is” and “as available,” without express or implied warranties, including merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law. This section does not limit non-waivable rights or the remedies in Sections 4 and 9.4.

13. Limitation of Liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or lost profits or revenue. The Company’s total liability for any claim will not exceed the greater of (a) the amounts you paid for the Program giving rise to the claim in the twelve (12) months preceding the event, or (b) one hundred U.S. dollars ($100). These limits do not apply to fraud or willful misconduct, gross negligence, death or personal injury where liability cannot be disclaimed, refund obligations under this Agreement, or liability that cannot lawfully be limited.

14. Indemnification

You will indemnify and hold harmless the Company and its officers, members, employees, and agents from third-party claims, and resulting losses and reasonable attorneys’ fees, caused by your unlawful conduct, your infringement of third-party rights, or your material breach of this Agreement.

15. Governing Law and Dispute Resolution

15.1 Governing law. Georgia law governs, without regard to conflicts principles; the Federal Arbitration Act governs this Section.

15.2 Informal resolution (mutual). Before either party files a claim, it will send the other written notice of the dispute and both will attempt in good faith to resolve it for thirty (30) days. Notices to us: legal@michellearmas.com.

15.3 Small claims. Either party may bring an individual claim in small-claims court.

15.4 Arbitration. Except as provided in 15.3 and 15.6, disputes arising out of this Agreement or the Programs will be resolved by binding individual arbitration administered by the AAA under its Consumer Arbitration Rules and Consumer Due Process Protocol. Consumer filing fees are capped per those Rules; we pay remaining administration and arbitrator costs as they require. Hearings will be remote or at a location reasonably convenient to you. If the AAA is unavailable, the parties will select a comparable consumer administrator or a court will appoint an arbitrator under the FAA. A court decides the enforceability of the class waiver. Both parties waive jury trial.

15.5 Class waiver; opt-out. Individual arbitration only — no class, collective, or representative proceedings. If the class waiver is unenforceable as to a claim, that claim proceeds in court and the rest in arbitration. Claims for a public injunction, where applicable law preserves them, may be pursued in court after arbitration of all arbitrable issues. You may opt out of arbitration by emailing legal@michellearmas.com within thirty (30) days of first accepting this Agreement.

15.6 Exceptions. Either party may bring in court claims to enforce or protect intellectual-property rights and requests for emergency injunctive relief pending arbitration, in the state courts of DeKalb County, Georgia, or the U.S. District Court for the Northern District of Georgia, Atlanta Division — which is also the venue for any claim proceeding in court because a party opted out of arbitration, because a claim is found non-arbitrable, or where small-claims jurisdiction is unavailable.

15.7 No retroactive changes; time limit. Changes to this Section apply only to later-arising disputes. Except where law requires longer, claims must be brought within one (1) year of accrual.

16. General

This Agreement — with the Terms of Service and program-specific terms presented at registration — is the entire agreement regarding the Programs. The Privacy Policy is a notice describing our data practices and is not incorporated as a contractual term, except to the extent applicable law provides otherwise. Unenforceable provisions are severed. Failure to enforce is not waiver. We may assign this Agreement in connection with a merger, sale, or reorganization, with notice; you may not assign it.

17. Contact

Armas Design LLC — legal@michellearmas.com